Real Estate Word Selector A to Z  
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Remember to: Emphasize the benefits

A
Accessible (handy)- easily accessible
Acclaimed (Praised)  - designed by acclaimed architect …
Adorn -
Advanced (better than average)- advanced design
Artistry (exacting workmanship) - artistry is evident
Appealing (good to look at) - appealing to the pocketbook as well as the eye

B
Beveled - if the home has beveled glass mention it
Breezes - relax and enjoy the gentle breezes on your cedar deck (sell a concept)
Bright - bright and cheery kitchen
Breathtaking -

C
Classic - classic design, classic style, classic brick etc
Contrasting (show off differences well) - garden with its contrasting colors

D
Delicate (fragile) - the delicate shade of the painted walls enhances the natural cherry woodwork or white painted woodwork
Dramatic- dramatic setting, dramatic floor to ceiling fireplace or window etc
Discriminating (exacting) this one is obvious...for the discriminating buyer

E
Elite (choice, best) - an elite neighborhood
Enchanting (charming)- enchanting back yard
Enhance - the ----------- enhance the ------------
Exquisite (surpasses all others)- exquisite appointments, exquisite interior, etc.

F
Flow/Flowing - referring to the floor plan and traffic flow
Flair - décor with a tropical flair, southwest flair, seller has a flair

G
Genuine (true, authentic) - genuine cherry wood, genuine marble, genuine granite etc
Graceful (elegant) - Graceful oak trees adorn the winding drive
Gratifying (favorable, pleasurable)- peace of mind the security building offers is gratifying

 
H
Harmonious (symmetrical, related)- harmonious décor

I
Immaculate (clean, spottless)- immaculate home, immaculate kitchen etc.
Innovation (new or novel) - latest innovation in home electronics
Inspiring (stimulating)- inspiring view
Inviting (tempting)- inviting hearth room, inviting deck or patio

J
Jewel - the jewel of the neighborhood

K
King (royalty, regal) - fit for a king, king-sized lot

L
Lifesaver - the main floor laundry is a lifesaver
Listen - listen to the quiet from your private deck

M
Massive (big, huge)- massive yard, massive trees, massive living room
Matchless (without equal) - matchless in the Midwest, (also unmatched) unmatched elegance
Meticulous (perfect) - seller is a meticulous housekeeper

P
Picturesque (inspiring, charming, good to look at) - the picturesque setting is right out of "name a magazine"
Prudent (sensible, safe)- Perfect home for the prudent buyer
Private - (secluded)

Q
Quaint (unusual)- check out this quaint brick home
Quiet (peaceful, serene) quiet street, quiet cul de sac , quiet neighborhood,

R
Regal (stately) - overlooking the valley it stands in regal splendor
Resplendent (shining, sparkling)- resplendent with charm this quaint home

S
Sensible (reasonable, ingelligent)- you will appreciate the sensible room arrangement,
Serene (still, calm) - serene setting, serene beauty
Splendid (excellent, grand) - splendid location for…
Surpassing (far better than)- a view surpassing all others, a floor plan surpassing all others

T
Tempting (enticing, alluring) - a pool so tempting you will want to jump right in
Traditional (historical)- traditional appointments, traditional décor,
Tranquil (placid, quiet) - this tranquil acre backs to the trees and creek

U
Unrivaled, Unmatched, Unsurpassed (without equal)- use to describe the home , the lot, the décor, the quality, etc
Unique (one of a kind) unique architecture, unique design etc

V
Vibrant (full of life) vibrant community

W
Winning (successful)- award winning design

XYZ
Yards - yards and yards of yard (okay so I went brain-dead on the y's)
Yesterday - today's home yesterday's prices, 
Zest -(keen, enjoyable) do you have a zest for cooking? Check out this kitchen with…

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Ad writing 101
Emphasize Benefits
Nobody wants to buy a house! People want the features and benefits that buying a home gives them. Don't forget to translate features into benefits.

Large living room becomes 24 x 18 living room permits multiple furniture arrangements

2 baths becomes 2 tile baths avoid morning traffic tie-ups

Tile floor becomes easy care tile floor

Fireplace becomes You will enjoy many quiet evenings in front of this attractive brick fireplace

Attention Grabbing Headlines
Accent on View
Next Door to Everything
Accent on Details
Chic - Elegant - Spacious
It's the "Little Things"
There is no Substitute for STYLE

Dynamic Closing Lines
(For a newspaper ad)
Photos and full description emailed upon request.
Photos and full description at yoursite.com
Any ad
A beautiful opportunity for you
First time offered, be the first to see this…home

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